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Xbox Game Pass: Growth loses momentum

Microsoft wants to revolutionize the game market with the Xbox Game Pass, while Sony holds off the classic sales of games apart from PlayStation NOW. But do the Japanese miss a trend? In any case, recent figures illustrate that demand for the Xbox Game Pass loses dynamics.

Although Microsoft was able to record a rising number of subscribers in the financial year until 30 June 2021. But the growth remained under expectations. The company had hoped for a massive growth of 48 percent, but this goal with only 37 percent clearly missed.

in the year earlier success

The reason why Microsoft sets out such a high goal is, among other things, that the company was encouraged by the performance of the previous financial year. At that time, Game Pass subscriptions rose 86 percent, which was 71 percent above the target. Last but not least, the beginning of the Covid-19 pandemic should have played a role.

Microsoft has been trying to drive the Xbox Game Pass with discounts, advanced availability and cooperation with larger and smaller developers. This year alone, Outriders and Back 4 Blood could be won.

The guidelines of the Group is likely to be because the Xbox Game Pass becomes a success. In 2019, the growth of Game Pass Bags was included in a short list of performance goals for top executives.

It is the only pure game metrics listed in the expenditure plan of executives, and is next to other priority goals such as the number of linkedin sessions and the use of Microsoft Teams , writes Axios .

Ultimately, the Xbox Game Pass should become the center of the Xbox activities. The aim is to offer the players an all-you-can-play service. Supported are Xbox consoles, PCs, smartphones and smart TVs - if necessary via streaming.

Other messages to the Xbox Game Pass:

Also for PS5 and Switch? Phil Spencer in interview Shawn Layden doubts about the sustainability of subscription services

Fans of the service now hope that the Xbox Game pass-up with upcoming highlights such as Halo Infinite and Forza Horizon 5 can be pushed stronger. And while Microsoft no longer communicates concrete numbers, it is assumed that the Game Pass, which can be tested on the PC for a Euro , has more than 18 million members.

Other messages to Xbox Game Pass.

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